Demand Brands and Truleaf discussing the future of DB’s retail footprint

May 13, 2022

We met with TruLeaf’s management team today to discuss enhancing our management consulting and brand & supply management relationship with them.

This will include a strategic investment from DB and TruLeaf to join the DB cultivation partners under Viridi SOPs and genetics and manufacturing facilities of TruLeaf to distribute the final product through TruLeaf. DB and Truleaf are planning a 50/50 revenue and cost sharing model. Planned timeline for this project is May through November 2022. Site preparation and propagation at the nursery level are underway. Planting in June/July. Harvest will start in mid September and end in October/early November. Manufacturing will begin thereafter.

Read more about DB portfolio and partnerships.


Demand Brands CEO Letter to Shareholders and The Year Ahead
Demand Brands enters $8.5 million agreement with Truleaf, Inc. to enter the live rosin market